5 essential tips on how to do authentic email marketing yourself
Are you looking to start authentic email marketing on your own? But unsure what some of those steps are. Everything you read about email marketing is with lists around 500-1,000 people.
Understand the Purpose of Authentic Email Marketing
- Newsletters type emails
- Regular looking emails
In the beginning you’ll start by scheduling a few newsletters. Get comfortable with your email marketing service provider. Then start to explore the world of email automation, lead magnets, segmentation. It can be simultaneous to kicking off your newsletter. But what I often hear is people don’t start because they need to start segmenting and automating right away. No way. Get something going now!
How do you even start an authentic list?
The first, no-frills way to start is to create your own list.
Do you already have a client base?
Look through your email and start an excel sheet with their First Name, Last Name, and Email. Learn how to bulk import.
Second, do you have a physical location you’re working out of?
Keep a pen and paper out. If you work out of cowering space, ask if you can put it up on their bulletin board.
If you work at a studio, keep it out during your class time and remind your students at the end of class that you’re sending out helpful resources for them.
I know this is the un-sexy way but honestly, this is the most effective way when you’re first starting out. I still use this method even though everything I read on digital marketing says the opposite.
People that see you in the real world, are the people that love your services and they will be so excited to see an email from you.
Digital List Building
Second, most website platforms now have a pop-up or embedded email grab for your website.
Start by promoting your newsletter sign-up on your website. If you are truly starting out I imagine you don’t have a lead magnet yet. That’s fine. If you’re not sure what a lead magnet is we’ll get to that at another time.
For now, make sure you have a pop-up or a form on your website that calls out the helpful resources you send through your newsletter.
Pick a FREE email service provider
If your list is between 0-100, choose a free one to start.
Service providers like Mailchimp and Convertkit have free versions. I recommend free because you are beginning to get familiar with email marketing. There are SO many different email marketing platforms out there so before you invest some money in one, just get familiar with what it even is. You’ll be surprised at how much you can offer with these free ones.
With that said, keep your list clean! At some point you will want to switch, upgrade, start segmenting, and use automation. Use the current functionalities you have like tags, lists, or categories. This helps you understand how someone landed on your list and you’ll then tailor specific offerings for them later down the road.
It is going to take some patience. Remember to go back to number 1. Find that center within yourself and know that you are exactly where you need to be in your mindful email marketing journey.