Well, where do I even being?!
Well, where do I even being?!
I am a mindful practitioner, a teacher, a student, a coach, a businesswoman, Latina, a yoga lover, writer, marketing expert, grounded, silly, Taurus sun sign, fierce, first-generation college and Ivy League graduate.
Here’s my story
I started my career in Business and Accounting. I worked in accounting firms and I got pretty familiar with the financial side of things. If we’ve worked together, you know I always ask “so, what’s your business model?”
For many years, I was doing certain jobs knowing that I didn’t like. I hated actually but I did it regardless. There was an internal struggle of conforming to societal norms. Plus being the first-generation born in this country, and making family proud. It was challenging for me to hear what I truly wanted because of the pressure I felt. I thought “you graduate college, you wear office clothes and high heels, and work in an office with cubicles.”
But that got old fast for me. My soul was craving something else.
Interestingly enough my first corporate job introduced me to my first mindful experience.
I tried corporate yoga in our office building. All I remember is feeling so content and happy afterward. I didn’t feel stressed or annoyed about the fact that I needed to go back upstairs and work 2-3 more hours. Looking back unconsciously I was thinking, “What the hell is this? How can it happen so quickly? All I did was move a little and now I can’t stop smiling.”
I knew from there that I wanted to be on a path to support other’s well-being.
Still unclear how I was going to do that but I applied for a Masters of Public Health at Columbia University.
My thesis was on exploring lifestyle and self-care modifications following a dietary intervention among Latina women diagnosed with breast cancer.
I developed the Prenatal Yoga Program for Early Head Start in Washington Heights.
I wrote a long research paper on how to apply behavior theories to increase mindfulness.
At the time, it wasn’t very common for people to speak or write about this in a science institution. It was just catching on that yoga, breath-work, and meditation were powerful tools.
I did my own thing regardless.
After graduation, I started working at a startup while also teaching part-time. I worked 7-days a week.
During the day, I was at a telepsychiatry startup. We focused on online video conferencing between patients and psychiatrists.
I was 1 of 3 employees working in the Sales and Marketing department. I had no idea what I was getting myself into. I knew nothing about Sales. I found out I hated Sales. It was too masculine. Pushy. Unrefined. But I was learning a lot.
Looking back it was a pivotal point where I started to understand my passion and skills in marketing.
I enjoyed the writing side of marketing. I enjoyed the analytics side of marketing. There was this combination of creativity and strategy that complimented me.
Side note: I created my website from scratch, and it’s featured as one of the 10 Great Yoga Teacher Websites. While I’m not a developer, I love to learn. I’m always curious to learn new tech, integrate new systems and softwares.
I moved over to work at a pharmaceutical marketing agency, to learn more about marketing. I quickly realized that was also not my thing. Damn it, I wish I could just like my jobs!
I wanted to go back to working at a startup. This time I made an intention that I wanted to be at a startup that related to yoga or mindfulness.
And that’s exactly what I found.
I became a full-time yoga teacher and the Head of Marketing at a NYC wellness startup.
I met some amazing and inspiring people there too.
But I was also burning myself out!
Teaching about 12-15 classes per week while also keeping a full-time marketing role. And living in NYC. I was so exhausted.
I needed change fast.
Around that burnout time, there was a big change to move across the country to Seattle with my dear love.
And I was back at a transitional point without a job. I was so afraid to fail. To not make it. To let my dream of sharing and teaching mindful practices crumble!
As I look back, moving to Seattle gave me the courage to find my true voice and venture out on my own as a mindful entrepreneur.
Even though I was unemployed I decided to hire a career coach and develop my dream career. And that’s what you’re seeing now.
I love working alongside passionate, mission-driven entrepreneurs on their marketing journey while using my passion for mindful practices.
The New Mindset
I am the Founder of Of the Mind Ventures LLC. A Seattle-based consultancy unifying mindful practices, health education, and mindful marketing. A blend of what I’ve studied, my work experience, and what I love to do.
Asking myself, am I supporting my mindful practices while supporting the well-being of others through my passions? I am continually exploring and redefining how I can make these practices accessible. Whether it’s through business, content, marketing, classes, workshops, and more.
It often takes a village to support my mindful practices. At this point, I have a wealth of resources. I know who to reach out to uplift and support me mentally, physically, emotionally, energetically, and spiritually.
I hope the resources you find here support you on whatever journey you’re in.
“But I thought you were a yoga teacher?”
I am over 500-hour certified in different Yoga and Mindful modalities. Sharing these practices is fully ingrained in my mindful marketing process. I would not be at this point in my career without yoga. My first love in mindful practices.
I am the co-creator of Beyond the Studio Yoga Immersions & Retreats. You can also explore my new sister-brand, Mother of the Mind. Where I’m offering approachable mindful resources, coaching & courses.
Part of my process is to acknowledge that nothing is ever perfect. But yet perfect for right now.
My brand Bee Umana has evolved several different times. From part-time yoga teacher to full-time yoga teacher, to mindful practices, to what you see here now.
At times it’s messy, and I’m ok with that now! I’ve gotten stuck many times in my process because I thought it needed to be a certain way. We are human and nothing is ever clear-cut or perfectly defined.