Have you taken marketing courses or hired a marketing expert but couldn’t take anything away?
None of the things implemented felt fruitful or passionate. Traditional marketing left you feeling frustrated, pushy, cheesy, and inauthentic.
And to top it off you’re trying to understand the tech side of marketing. It completely bores you with jargon like SEO, CMS, content calendar, email marketing software, and social media strategy.
You’d rather focus on your mission than try to understand the nuances of marketing. I would imagine that you’d prefer to give up on that side of your business and focus on something else.